2023第四届中国奢侈品数字化创新峰会大会诚邀莅临
The 4th China Luxury Digital Innovation Summit 2023
由ECV主办的2023第四届中国奢侈品数字化创新峰会将于6月26日-27日在上海隆重召开！
此次会议将线上线下同步举行，重点讨论后疫情时代奢侈品行业主要的数字化战略与趋势，探讨数字化技术如何成为与消费者沟通的有效手段和关键媒介，如何做好线上消费者洞察，以及在碳中和的背景下奢侈品行业如何应对气候变化，推进可持续发展。本次峰会将为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2023年及未来制胜中国市场。
The 4th China Luxury Digital Innovation Summit 2023 organized by ECV will be held in Shanghai from June 26 to 27. The summit will be held in-person and online.
This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.
部分议题Partial Topics
新市场格局下的奢侈品发展机遇与挑战
元宇宙营销：突破传统界限，打造沉浸式购物体验
数字化如何助力重塑品牌力
奢侈品全触点营销：从经典零售商业模式到数字化建设的挑战
数据驱动营销与定制化如何改变奢侈品行业的游戏规
数字化重塑零售体验
后疫情时代，中国消费者回流趋势与展望
酒店创新如何创造竞争优势
可持续发展概念如何赋能奢侈品牌营销
Opportunities and Challenges for Luxury Goods Development under the New Market Structure
Metaverse Marketing: Pushing Traditional Boundaries to Create an Immersive Shopping Experience
How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age?
Luxury Full-touch Marketing: From the Classic Retail business Model to the Challenge of Digital Construction
How Data Driven Marketing & Personalization Change the Game in Luxury
Fashion Luxury in China Social Digital World
In the Post-epidemic Era, the Trend and Prospect of Chinese Consumers Returning
Hotel Innovation and the Creation of Competitive Advantages
Sustainability Concept Empowers Brand Marketing
部分演讲嘉宾Partial Speakers
赞助商Sponsors
知识伙伴Knowlegde Partner
欢迎美妆、时装、珠宝、豪车、精品葡萄酒和烈酒、美术、高级餐饮、高品质设计家具及家居用品、豪华酒店、游艇等行业领域的同仁报名参会！
The 4th China Luxury Digital Innovation Summit 2023 is looking forward to your arrival.
If you are interested in participating in the summit, you can visit our official website or email us.
Website:2023第四届中国奢侈品数字化创新峰会_门票优惠_活动家官网报名 (huodongjia.com)
关于主办方
上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有100+位行业研究、活动策划和运营专家，10+年始终致力于为客户提供高品质、国际化的商业峰会和活动服务。
我们立足上海，业务范围覆盖全球，每年定期在中国、新加坡、越南、泰国、阿联酋、法国、德国等多个国家主办60多场高水平的线上线下国际峰会，每年有6，000+ 名企业高管和专家代表参加我们的峰会。
我们的使命是提供最前沿、最优质的行业内容，搭建高价值的行业高管社交平台，帮助企业决策者创造价值，追求卓越。
About Organizer
Shanghai ECV International Co., Ltd. (ECV International) is Asia's leading organizer of high-end international events of all sizes with 100+ experts on industry research, event planning and management. We are committed to providing customers with high-quality and personalized service for each and every event.
Based in Shanghai, our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in China, Singapore, Vietnam, Thailand, United Arab Emirates, France, Germany and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.
Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.